Michael Smith is the Marketing Director at Greater Group, where he crafts strategies that amplify the company’s presence in the competitive ICT market. With a background in digital marketing and brand management, Michael excels in building relationships and driving engagement. His analytical approach ensures that marketing initiatives are data-driven and aligned with business goals. Outside of work, Michael enjoys exploring the culinary scene in Cape Town, which fuels his creativity and inspires his campaigns, making them resonate with a diverse audience.